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No matter the industry, services, or products, the client's business needs always come first. While we might be tempted to put technology in the spotlight, it's better to maintain sight of this primary focus. That's why when choosing between EV white-label or tailor-made software, the business needs, goals, and objectives should be the first to think about.
What hides behind the EV white-label concept? The book definition says, ‘White label deals consist of licensing one company’s software or digital product together with permission to rebrand it as the licensee’s own product.’ In brief, you purchase ready-made software and customise it to your company's branding. This sounds promising, doesn't it? Indeed, there are many pros.
EV white-label solutions' best features:
EV white-label is almost plug-and-play, enabling you to quickly get a ready-to-use product that can enter the market in no time.
What’s on the flip side of the imaginary coin with EV white-label on one side? Tailor-made software designed from scratch, especially for your business. It meets the unique requirements and easily integrates with the existing systems.
Tailor-made software offers several advantages, including:
While tailor-made solutions may be costly upfront, they usually save money in the long term and are easy to upgrade, keeping you ahead of the technological curve.
With the pros listed for both EV white-label and tailor-made solutions, it is easy to name their cons, so we can skip that part. Instead, let’s refer again to the business needs to make the best choice.
Opt for the EV white-label solution if you:
Choose the tailor-made software if you:
Get inspired by others and check if there is an organisation similar to yours on our list.
These companies decided to go for EV white-label software:
They chose tailor-made EV software:
There is one more option on the table: a hybrid solution that would combine the affordability of EV white-label with the customizability of tailor-made software.
Usually, a hybrid solution has its EV white-label foundation with core functionalities such as EV charging management, fleet management, and reporting. Then, extra features may be added, e.g. integrations with existing systems, support for specific EV charging hardware, or some unique features that would beat the competitors.
It looks like it is possible to have it all!
Sources: White-label definition: https://www.researchgate.net/publication/364310457_WHITE-LABELING_SOFTWARE_PRODUCTS