When you hear drifting, what do you picture? A boat carried by ocean waves or a Fast & Furious-style car sliding sideways through a corner? I immediately see another form of drifting: talent slowly moving away from their initial roles. No wonder, since I’m immersed in HR issues, and talent drift is a trend that is gaining popularity among organisations.
Talent drift occurs when employees gradually shift into roles they were not originally hired for. On one hand, it may create a valuable opportunity for them to learn new skills. On the other, repeated role stretching can blur expertise. When talent drift becomes the main way to fill skill gaps within an organisation, it is time to stop and ask a practical question: how should we really address those gaps?
Quiet hiring – filling gaps without hiring
One answer may be quiet hiring. The idea is simple: instead of hiring new people, companies reshuffle the team they already have. A product manager temporarily steps into the role of a data analyst, a senior developer becomes a “technical lead for now”, etc.
Take Marta, a senior backend developer. When the DevOps engineer left during a busy product release, hiring a replacement was not an option because it would have taken too long. Instead, Marta was asked to temporarily take over the CI/CD pipelines and infrastructure decisions because she had some experience from a previous project.
Three months later, she is still managing deployments and troubleshooting Kubernetes clusters. Is she happy? Yes! She realised she had drifted into a role she genuinely enjoys and decided to develop in that direction. Most likely, she will not return to her original backend position.
Is Marta’s story just a lucky shot? Not necessarily. Many companies look inward before they reach out to the job market. A McKinsey study shows that around one in five organisations now uses quiet hiring rather than opening new positions. From a management perspective, the reason for that is quite straightforward: internal mobility is usually faster and less costly than external recruitment.
But there is a catch. Employees are regularly asked to take on responsibilities outside their original role, and it feels as if organisations are solving one skill gap while quietly creating another. The effects are easy to foresee: lower motivation, more context switching and confusion, to name a few.
A curious phenomenon related to this already has its own term: “coffee badging”. Employees show up at the office, grab a coffee, have a quick chat with their workmates, and disappear shortly after. Their aim is just to be seen. Some commentators interpret it as a signal that people feel overloaded or disconnected from their work. I think that quiet hiring adds to it: when new responsibilities keep appearing without a clear role change, engagement starts drifting too.















